Why use a Content Management System for the business's website?
The CMS, your support for managing your content
You possess a website and you wish to manage your content? You surely have heard about a CMS and other different products on the market. A Content Management System (CMS) is a type of web application that allows you to separate your content from the formatting of your site with simpliefied tools.
With a CMS, it is possible to ensure the maintenantce and the management of your site without having great knowledge of the Web. This separation is very important to identify: a CMS directs the design of the website. Rather, it offers you a way to manage the content of your website.
A Content Management System allows you to organize the different pages of your website and generate the pages from the texts you create. Thus, you can organize the structure of your website, add, edit, delete pages etc.
A CMS allows you to classify the users of your website by attributing them a specific role and particular authorizations (e.g. administrator, contributor, editor).
In short, a CMS, above all, is for the communication of the business. The installed system allows you to propose content on the search engines, interact with your prospects and your clients through content and dynamic tools (newsletter forums, article commentaries, forms).
Concretely, a CMS allows you to perform numerous tasks on your website:
- Text composition
- Website design
- Content classification
- Media importation
- Role definition of users
- Content indexing on search engines
- Information collection of visitors and prospects on you website (via forms, for example)
Do I need a CMS?
A CMS is not necessarily available for websites, especially for those that do not need to be regularly updated. A showcase site that you have and leave as is may not give you the impression to need a CMS.
However, what if you need to change your telephone number, address, activity, information, and your service provider is not available? For this type of modifications, it is ideal to have a CMS in order to have control of the information of your website. Furthermore, this tool allows you to be in complete autonomy with the content on your website without having to consult your service provider.
How to choose a CMS?
The choice of a good CMS is vital for the creation of your website. It will not only influence the time necessary for the creation of the site, the price of the service, but also the possible evolution.
Before the creation of your website, you have to state your needs: which type of website do I need? What is my budget? To what what extent do I need to have control over the content? Will I need to regularly modify the information?
3 criteria to take into account for the management of your content with a CMS
What will your website propose? Do you simply wish to publish information about your work or add an online boutique, make your visitors participate through a blog as well?
What are the functionalities that you wish to have for your CMS? If the CMS are generally complete, all the functionalities they propose will not truly interest you. Certain CMS propose more complex functionalities and less important than those that you truly need. This is is why vital to define them.
What is the notoriety of CMS? There are numerous CMS that exist on the market. This is why it is necessary to get informed and look at the opinions of users before making the choice. It is also important to ensure that the technical support is competent, and the accompaniment for the control of the CMS (through training, videos, etc.) is of quality.
The different types of CMS
CMS open source VS Proprietary CMS
There are two types of CMS that do not correspond to the same objectives. You wish to have your own CMS? A Proprietary CMS is the more ideal choice. You will have complete control of the technical aspect, the design, the updates, and the content of your website.
You can inversely pass through a pre-managed solution called a CMS Open Source. Wordpress is the most known example. The advantage of this CMS is that it proposes an active support for regular updates that allow you to be current with the best web practices. And for most cases, they are free.
The only disadvantages of the CMS Open Source are that they can be rigid and sometimes complicated to use. The management of your content will completely depend on the template that you will define for your website. Furthermore, having control can be difficult without having knowledge of the Web and the functionalities if you do not take the time to educate yourself.
The different offers on the market
Wordpress is the most known CMS on the market with more than 20 million sites created. Free and relatively accessible, it allows you to do about everything on your site, with the condition of having technical knowledge on CMS. It is particularly efficient for the creation of blogs and showcase sites.
Joomla is less intuitive compared to Wordpress; still, it is a widely used CMS - notably by professional web developers. Using it is more difficult and it is not easily accessible for everyone.
Wix is one of the editors that is the most used in the world with more than 110 million websites. With a simple navigation, Wix allows you to easily to create sites and equally include an accomadation service.
Shopify is the specialist platform for businesses that wish to develop e-commerce activities. What differentiates this from other CMS is that it is not free. However, it allows you to put in pace a design adapted for your boutique, and set your sales efficiently, the presentation of your products, and the payment methods.
Drupal is a similar CMS to Wordpress with more advanced and varied applications. This Open Source CMS is free, but equally more difficult to use for users that do not have technical web knowledge. It is meant rather more for web developer professionals and those that wish to strongly develop the marketing for institutional sites.
CMS Bazic, THE alternative CMS for SMEs
Are you a small or micro businnes and looking for a tool that is easy to use? You can try to create a CMS on Wordpress, but this program can be limited to your needs and complicated to use in the long-term.
With CMS Bazic, Logicake offers you a flexible Proprietary CMS that is very simple to use for the management of your website. Within the creation and management of your website, CMS Bazic is the most ideal support.
What are the functionalities of CMS Bazic?
CMS Bazic is an easy-to-use tool that allows you to independently manage the strategic elements and the content of your website. In a few clicks, you will have the visibility and a possiblity to manage the elements of your website altogether.
Contrary to other CMS solutions on the market, CMS Bazic, proposes a tool that is accessible to all. It is very flexibile and offers you true personalization of your content without consulting your provider for each modification. Once the design of your website is integrated, you will have complete independence on your content and a support team at your disposition to help you.
The features of CMS Bazic are numerous and cover the elements of your website altogether :
- Addition and edition of web pages and their content
- Management of the navigation and site pages
- Addition and edition of team members of your website
- Addition and edition of client testimonies
- Addition and edition of images for your site
- Adding important messages to communicate efficiently
- Addition and edition of users
- Addition and edition of a carrousel of images
- Addition and edition of static elements (cellphone number, address, social, media etc.)
CMS Bazic has been especially designed to respond to the needs of small and micro business and those for each type of industry and business. This solution addresses particularly to entrepreneurs who do not necessarily have techniques in managing their site independently and efficiently.
CMS Bazic, the first step towards a successful digital tranformation
CMS Bazic also has the advantage of including a complete management program. Logicake - the first managment program that is 100% Quebecois in CakePHP. By choosing this solution, you can equally be interested in other modules that were designed with the needs of small businesses, in terms of management, in mind. Do you wish to add a catalog of products on your website? Choose ShopEasyr. Do you wish to manage orders online, on your website? With CRM Trackr, you will have a place to centralize the reception and the management of all the orders on your website. Do you need to simplify the compatibility and the invoice in your business? Invoice Quick is the tool you need.
The choice of a good CMS is essential in the creation and management of your website. Do not give up if you have very little to no technical knowledge. You will need a tool that is easy to use for your website to become high performing and a showcase site that is ideal for your work. Ensure in taking your time in being clear with your needs and the CMS that wil best suit you.