SME management Published on 08 September 2020

You probably already asked yourself if it would be beneficial for your SME to carry out a digital transformation? You have most likely done your pros and cons at the corner of your office to make everything seem more clear. STOP! Of course making your businesss process automatic will be beneficial; this is not the question. Digital transformation had proven itself in big businesses since the 90s. The true question is: is your organization prepared to carry out this transformation?
Here are the essential aspects to study with you management team in order to better prepare, before hand, this important transition.

A well-defined business process 

To have a progressive and efficient digital transformation, it is vital to assure that all business affairs are defined and integrated beforehand. Absolutely all that you do daily, the after-sales service prospection through the production/delivery of the service, must be clear and modeled for optimal comprehension. These business processes will be the basis of your digital tools. 
If your business processes are not perfectly defined, it will be more complicated to put your digital transition in place; you risk having confused employees and a lack of coherence between reality and the data of the program.

Sufficient and Adequate Resources with the Organization

Two types of resources are to be taken into account in order to assure a good transition to the digital transformation:

  • IT Resources: 

According to your strategy, you have to make sure to have sufficient IT resources to initiate this process. Is my server powerful enough to support a lot of data? Are my computers modern enough to use recent software? Is my network adequate?

  • Human Resources: 

Although technology helps in saving time, it is still essential that a human takes care of it. Do your employees have the necessary skills? Do they have the time to take care of it? How will the arrival of this type of technology be welcomed within your team?
It is better to ask yourself questions similar to those above earlier rather than later…

What do we want to measure and what do we want to improve?

Digital transformation of SMEs must - first of all - invest in the improvement of the organization, the productivity, and the efficiency of the structure. 
After the definition of the business process, you must be capable to list the opportunities to improve your organization. Recognizing the problem is the first step in the evolution of the business process. The second step is determining the KPI for your tools to be able to follow the progress. Acquiring a management program et using it only in archiving information is a serious error commited by organizations that are rushing to transform digitally. 
Take your time to clearly and precisely define your objectives according to your business strategies. Always pay attention to what the KPI determines as specific, measurable, attainable, realistic, and temporal objectives (SMART). 

Adapt his or her process to digital technology or construct his or her platform around the process?

Once your problems and objectives are defined, you can reflect, with confidence, on the best digital strategy to adopt. However, we are still left with the question realting to the tool of choice
If the digital transformation implies serious financtial investments, there exists a number of strategies and tools adapted to all budgets. Rather than a sudden transformation, small, well-bound initialtives will allow you to make this transition progressively and optimize your costs. 

Whatever your new digital strategies may be, two questions will arise: 

  • To work with an already existing management platform or to create his or her own tool from A to Z?
  • To buy or to rent ?

Of course, there are pros and cons for each of the options, but we will not go much further today. The simple fact that being knowledgeable of the different types of offers will incite you, maybe, to shop adequately for your management tool and to ask the good questions.

The advantages in tranforming digitally are incredible: reduction of costs, optimization of processes, improvement of the global vision, reduction of time loss, better comprehension of his or her clients, improving decision making and more. 

The costs, although well inferior to what they were twenty years ago, are still considerable. Still, the only costs to truly fear are those that can arise if a digital transformation occurs within a business that is not prepared. 

Do not neglect your preparation beforehand and make sure that your SME is prepared in making a pertinent and a well-reflected transition.

To start your digital transformation well: Logicake, the management tool in CakePHP 100% Quebecois

If the financial investment is a non-negligible element, certain SMEs do not have the knowledge and the time necessary for the conception and the training for a management tool for their business. This is the reason why Logicake imposes as a credible and accessible alternative for all entrepreneurs. Developped especially in Quebec for Quebecois businesses, Logicake allows you to integrate in your management in high performing tools, à la carte, and that truly respond to the sepcific needs of each SMEI project management, invoice management, content management, and even email marketing - so many accessible tools that allow businesses to become more performing.

Do you want to know more about Logicake, the first management tool in CakePHP developed for SMEs? Contact us to know more!